![]() ![]() “That was literally the whole point.”Īnd for the most part, it seems like Bois accomplished that goal. ![]() “The goal as conceived was to give the reader a good time,” said Jon Bois, creator of the project and contributor to SB Nation, in an email to Poynter. So why would a Vox Media-owned sports news site publish a provocative web experience about robots and football? It’s confusing, it’s uncomfortable and it’s really cool - truly a thing you have to see to understand. The entire epic, which started being released in installments last week, is complete with space probes, 1990s-esque motion graphics and aptly titled YouTube videos. The piece is immersive, force-filling the reader’s screen with text and manually loading each new element as they progress through the jarring narrative, which is just that - a narrative. The project, titled “17776” (that’s nearly 16,000 years in the future), takes readers from a seemingly innocent landing page about the future of football and rockets them through a surreal, science fiction-like trip. But that’s the point of SB Nation’s latest subversive experiment. It starts with a long paragraph containing only one sentence - “Something is terribly wrong.” - and by the time you finish reading it, you’re more confused than when you started. Editor’s note: This story has been updated with the latest audience numbers from SB Nation. ![]()
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